News — Influencer

Miquela Sousa, Instagram model, singer, social rights activist, is social media’s latest “it” girl. She is often seen sporting the latest fashion products from all the trending brands, from Chanel clothing to Kylie Cosmetic Lip Kits. At first glance, she seems like any other blogger, visiting all of L.A.’s hot spots and responding to her followers, referred to as “Miquelites.” However, unlike other bloggers, Sousa is virtual. She is computer generated to resemble a 19-year-old Brazilian- Spanish girl. While her creator’s identity remains anonymous, one thing is clear: virtual influencers are going to change how the world of fashion operates.Bloggers...